- 26 ideas to get your next sales promotion noticed
- 7 Ways To Boost Your Revenue With Digital Coupon Marketing
- [Infographic] How to Boost Sales with Coupons
- Sales promotion examples
26 ideas to get your next sales promotion noticed
For example, you can offer clearance coupon several times a year. This types of coupons give a solid and flat discount on products or product types.
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Besides that, you can offer weekly and even monthly discounts. Providing your customers quarterly or end of month discounts can effectively boost your sales. By this way, you can easily fulfill your monthly targets and sales goals. You can promote your store and increase brand recognition by providing season and holiday coupons. You should mark your calendar and publish coupons on these events. Your coupons must provide your customers a percentage or flat discount so that interest can be build up easily.
Besides the big events, there are many other holidays all around the year.
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You can plan your coupons and stretch up your revenue with discounts and proper coupon management. By this way, you will be able to attract new customers and keep the returning ones effectively. Customer loyalty program is a great way to increase your sales.
7 Ways To Boost Your Revenue With Digital Coupon Marketing
You must provide special discounts and coupons to reward your customers, who have been with your for a long time. It will also create a strong bond between you and your customers. Loyal customers have already spend money to buy products from you. You can provide them special coupons by sending emails or newsletters. This is an excellent way to make your customers happy with your offerings.
[Infographic] How to Boost Sales with Coupons
There are many customers who abandon carts from your online store every day. You can prepare a coupon that will give these types of customers a flat discount if they come back. This is a great way to bring back customers to your store. Giving the first best expression can convince a person easily. You can provide coupons and discounts for the customers who are buying from you for the first time.
This will attract them greatly as they are getting discounts on their first buy. Dokan Multivendor Marketplace is the ultimate WordPress plugin that gives your the power to managing your marketplace easily. Dokan can create excellent online stores for your vendors and they can easily showcase their coupons on the storefront. Besides that, Dokan has an outstanding coupon management system for your vendors.
You can make your store awesome with coupons and also increase your sales easily. Dokan gives you such opportunity. If you haven't tried Dokan yet, check out the free version and if it serves your purpose, don't hesitate to buy the Pro version. It will do wonders for your business and make it successful. Always ready to learn new things and take challenges.
If the gift is something that is both attractive to your customer and helps promote your brand, it is an even bigger win. A perfect example of this is giving away a free t-shirt, with your logo and web address on it, with any purchase. Whether your coupon offers something free, or some type of discount, here are some ways to disseminate the offer:.
The Forrester study referenced above found that email was by far the most popular way for people to receive coupons.
Sales promotion examples
Once they get them, they are used both online, over the phone, or in stores. So make sure that your offers are shopping-method neutral and that it is as easy for a customer to type a code into an online shopping cart as it is for them to redeem the coupon by presenting an email on their phone to a cashier. Post them on your website, on your social media sites, on coupon code sites, and in emails, and encourage those who find them to share. However, there are times when a sophisticated, exclusive offer is the ideal way to make an impression.
This approach can be particularly effective for service businesses looking to get a foot in the door with potential customers, or for retailers of luxury items attempting to bring new customers into a retail store. The perception of scarcity increases the perception of value. A classic experiment asked people to rate the value of 12 identical cookies where ten were placed in one jar and two in another.
While there is no definitive explanation for why this occurs, researchers theorize that it may be related to shoppers having incomplete information and thinking that if supply of something is limited it is because other shoppers with more information snapped it up first. Whatever the actual reason, with a little creative product and service positioning, you can use this mental tick to your advantage.
Instead of placing your entire stock on the shelf, hold a majority of it back and display only two or three of an item. As you sell out, replenish stock so that there is always enough to meet customer demand, but never so much as to exceed it. Use this strategy for sale items to encourage people to snatch-up discounts before they disappear, or use it to drive customers to full price items that appear to be in high demand instead of loss-leader sale items.
Certainly you should strategically assign your staff to the customers they are best suited to serve. However, if you use an online appointment service , you can configure it to show availability in any way you choose. For example, if there are two possible providers for a single service, you can make it appear as if one person is largely booked-up while the other is wide open. Additionally, showing limited availability can help nudge hesitant customers into a commitment where a wide open schedule can provide a rationale for procrastination.
Warning of limited availability is a great way to spur immediate action. For example, you might limit a coupon code to the first 50 attempts to use it, offer a free gift to the first customers to walk in the store, or provide a free month of service with a one-year service agreement to the first 25 respondents. It is up to you to decide whether you are really going to limit the promotion, or whether you will extend it to everyone who responds to the offer. The customer-perception of limited availability is what is important to spurring action.
Just as people respond to scarcity, they respond to time constraints. And, if you combine time constraints with exclusivity you can create an even more compelling offer. So, it goes without saying that you should use expiration dates on coupon or discount offers, and that sales should have defined start and end dates.
Just ask JC Penney about the wisdom of an everyday low price strategy. Here are two more ways to capitalize on very limited-time promotions:.
Typically low cost leaders designed to get customers into stores or onto e-commerce sites, flash sales offer a single item or small group of items at steep discounts, often to a select group of customers. Think Amazon Lightening Deals, and typical black-Friday bargains that are only available for a few hours of the shopping day.
Often, Flash Sales are not only time-limited but stock limited, and once the small stock of sale item is extinguished customers are lead to more profitable alternatives. One warning—if you try this promotion, be sure that you have enough of the promoted product that customers will not feel duped, or you may find yourself with an Amazon Prime Day backfire.
Companies like Groupon have built a business around offering limited time deals. You can use the same strategy for your small business. Base it around an email mailing list to which you offer one-day deals once a week, or once a month. Or, advertise a one-day discount for customers who sign new one-year service agreements or renew existing ones. Just make sure to get the word out ahead of sale day, to ensure that when the day arrives your customers are ready to take advantage of the offer and buy. People like to feel lucky, like to feel like winners, and like to feel like they got something special that the next person did not.
Some things to try:.
This promotion can be accomplished with a code that reveals a discount on a landing page, a code that reveals a discount at checkout, a digital or paper scratch card, or even a fish-bowl at the cash register. The key is to tell your customer in advance the possible discount amounts, and to ensure that the customer gets one on the high end.
That will make them feel like winners, and hopefully encourage them to use a soon to expire discount, even if they are getting the same offer everyone else gets. A surprise discount or gift presented to a wavering customer can make the difference between completing and abandoning a sale. This tactic works best for online stores where a discount code is presented when a customer attempts to abandon a shopping cart. It is also widely successful when such an offer is emailed to a known customer who abandons an online shopping cart, as an incentive to complete the purchase.
However, surprise gifts are also effective when presented after the sale as a mechanism to promote repeat business. A common use-case is to provide a discount coupon on the sales receipt or in a confirmation email.