- Tungsten Wedding Bands For Men & Women | Free Laser Engraving – TheArtisanRings
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- BOHEMIAN BIERGARTEN
What I can tell you is, if you do anything today, it's look at your shipping. With Bolder Bands, what's your shipping policy? Is it free? JD: Free over It depends. It depends on what promo we're running. Erik: What if you experimented? If you look at marketing dollars, if you look at the cost of shipping, is that going to be what percentage of your sales?
If you analyze the visitor and recognize this number one reason of not checking out, let's plug that hole first. It makes sense that is the number one sales converting promotion running on our platform today. Erik: I'd have to pull out their segmentation to check. I literally just saw this report this morning. JD: That's so cool that you can pull all that data and aggregate it and compare it. You talk about That's our job of content and educating the marketplace of how to be successful. Anyone can turn a pop-up on, but you ask, "What should we be doing beyond just a simple pop-up?
If we look at marketing in your budget spend, you're spending all this money to drive traffic [inaudible ] Google AdWords or Facebook. That visitor that's coming in, they've shown interest in your brand, and you've paid for them to come to your website, but they have the highest bounce rate and the lowest sales conversion rate. What we want to do is capture an email from that visitor to be able to re-target them for free, mind you, through your ESP and to bring them back.
What's highly engaging, it is the giveaway. It's a product which has high perceived value but lowest cost to you as a retailer. Bolder Bands, you manufacture your product, so your margins And you sell direct, so you have higher margins than your typical retailer. That product costs you that much less, so you could afford to give away your product.
Not afford, but the marketing dollars to get your best value out of it. Since I already displayed interest in headbands, yeah, I'll sign up for a free giveaway. Is that I could keep rambling. JD: No, that's cool.
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I think that you answered it. I asked is it design, is it a cool functionality like a spin-to-win, a percentage off, free shipping on that, or is it the offer. Of course for our business, I'm very biased.
Tungsten Wedding Bands For Men & Women | Free Laser Engraving – TheArtisanRings
It's always the offer. It just seems like it's always the offer. Free shipping trumps a giveaway, probably, in the prospect's mind because it's more immediate. They get the benefit of that. They get the value of it immediately versus having to wait to see if they won. Giveaways are great, and we've done a good We've had good success with giveaways. However, in our experience, and it's a gut kind of a thing, I'd like to hear your thoughts on it, but I think that it can actually postpone a purchase decision, which is interesting.
Psychologically people can be like, "Well There's some stuff that I've read, the psychology of if you get somebody to complete an open loop, which filling out a form and doing a giveaway, entering a giveaway, they can almost mentally check that off and say, "Well, I'm done. What are your thoughts around that? Erik: Visitor segmentation is an important of that in terms of gift cards. They sound great, but guess what? If you sign up to win a gift card, well, I'm going to wait to see if I win before I make this purchase.
You have that aspect going on. I hate them. They go to their website every day, multiple times a day. They have a hard time stepping back from their business. My response is, "Okay, let's do this. Let's not do anything. Anyone who's added an item to their shopping cart and is about to leave your website is a critical and most strategic time to try to close that sale or capture an email.
You haven't sold them. When you walk into a brick-and-mortar, when you walk into a retail store, there's a sales associate that will approach you. They try to help you, "How are you doing today? Anything you're looking for? As an online retailer, you really have to think about how are you working your forum.
That's where JustUno comes in. JD: Very cool. Talk a little bit more about segmentation. What do you see really successful retailers doing right now in handling a returning customer versus a first-time visitor, or a second or third-time visitor possibly but they haven't converted yet? How do you get smart about handling those different types of visitors? Erik: That's a really important question. Look at your traffic, and this is KPIs.
First thing I like to ask customers is, "What's your new visitor versus repeat visitor? With a repeat visitor, where are they coming from? Email marketing is back. It's so powerful. It's such a It's a phenomenal marketing channel. Now that we're looking at email marketing, what we're doing now is working to create a unified marketing campaign from off-site to on-site. Upcoming holidays, we have Labor Day coming up, Back to School.
You're sending right now When this podcast airs, whatever that current holiday is, you're going to be crafting this beautifully designed email probably. You're going to be sitting down figuring out what the marketing message is going to be.
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You're probably going to have a promotion in there, maybe even a coupon code. You're going to blast out that email. Think about what happens when that visitor clicks that email. No one has time to build a landing page for emails. You're probably sending to a category or to your home page. What we're saying is, "Okay, great.
Let's take that same email marketing message and replicate it using a banner at the top of your website or bottom of the website and reinforce that marketing message on site. JD: It's one the basic tenets of marketing, right? It's staying relevant and consistent.
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It's keeping everything tight so that what they see in the email is what they see on site, is what they see at the checkout. All of the internal check-boxes in the customer is going, "Yep, yep, yep. Erik: Correct. They click through. They see the reinforced Labor Day sale. They see the coupon code. They can click to apply it or copy it.
BOHEMIAN BIERGARTEN
Then let's say they actually add an item to the cart, they go to check out. I'm sitting there, and I'm just like, "You know what? This isn't good enough for me. I'm going to leave the website because I'm not sold yet. That's only people viewing it that are leaving your website. You have that kind of aspect going.
Erik: We've integrated with pretty much every ESP on the market, along with data platforms such as segment. What we do is we allow you to add in the web forms from, let's just say, MailChimp. We've actually built it so you can log directly into your MailChimp, search through your account, select any pre-built list, and then it just adds it in, so for whatever forms you built, multiple fields, it just throws it onto the pop-ups, on the design canvas. Whatever information you're capturing and hidden fields, we pass right back through to the ESP so you can really start.
Your emails lists are super smart. JD: Erik, what does the future look like for JustUno and maybe just e-commerce in general? You're on the front lines. You're converting visitors.