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From to , the Super League War waged between the two consortia over lucrative rugby league rights. In March , Optus bought out the other shareholders in exchange for equity in itself, to float. In Optus let go of some of its exclusive content contracts, replacing them with non-exclusive ones.
In Optus Television stopped offering its service to new subscribers, with service still available to existing subscribers. Optus, along with Austar had a joint venture in the use of Satellite broadcasting for the delivery of Subscription Television. Originally, Foxtel had not previously offered a Satellite service, until purchasing the satellite subscribers from Australis Media within their service area.
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Optus utilised this joint venture to initially trial and subsequently offer a basic satellite service, named VIP. The service was very select with not many being able to access the service. It was also offered to Norfolk Island and some smart cards were enabled for some residents who had the required satellite receiving equipment to take part in a trial of the service. The ability to offer the service came about due to Optus offering a large number of channels to East Coast Television now a part of Austar.
C7 Sport for some time had attempted to access the Foxtel platform for their service — however Foxtel were hesitant to accede to the request, with one exception being the Sydney Olympics, where C7 offered two extra channels dedicated to Olympics coverage. In March , the commencement of the new AFL broadcasting deal with Foxtel led Optus and Austar to drop C7 Sport from their services, leading to the demise of the channel.
Optus replaced the C7 channels with an Optus rebadged version of Fox Sports.
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Optus dropped the "Optus Sports" name in October The dropping of the C7 service led to Optus being a party in the unsuccessful legal action taken by the Seven Network over the demise of the C7 Sport service. On 13 July Optus launched Optus Sport , a group of sports channels that were established to televise the Premier League. For some time, Optus has not explicitly released subscriber numbers for their Optus Television service, however combining them with other services offered under the division of which Optus Television is a part.
Since December , subscriber numbers have dropped considerably to almost half of the , reported. By August only 96, subscribers remained. During —03, Optus trialled interactive digital television over part of its Sydney network. The service was being built from This service was known as Optus iTV.
The service was unique to Optus and had a good deal of positive consumer feedback. One byproduct of the new agreement was the re-engineering of the Optus iTV broadcast centre in Macquarie Park to become the new broadcast centre for Foxtel. A notable difference between Optus iTV and Foxtel Digital was that the Optus system used the same HFC cable network both for delivery and for the return path , meaning no additional hardware or service was required for this return path.
By contrast, the Foxtel Digital system at the time relied on a telephone connection for the return path. The advantage of this system is that it is platform neutral , meaning that the same telephone-based return path can be used for both cable and satellite installations. The Optus iTV system also allowed near video on demand nvod not true video on demand. Foxtel Digital now provides Near Video on Demand as well. Featured content broadcast on multiple channels with staggered start times available at frequent intervals.
Some new Foxtel Services offer a "Video on Demand" ability for limited product, various transmission paths offer a broader VOD version. Other potential features of Optus iTV included e-mail and walled garden Internet access. After signing up to the Content Supply Agreement with Foxtel, Optus Television changed their channel line up to reflect the offerings from Foxtel. Optus were able to have a number of differences between their offering and the Foxtel offering, so that Optus could meet some contractual obligations they had, as well as satisfying a number of requirements placed on the organisation by the ACCC.
Optus killing pay TV in NBN-ready areas, what are the alternatives?
A number of channels that had previously been unique to Optus in comparison with Foxtel such as the Odyssey Channel were removed from the Optus line-up, as they competed with channels that Foxtel offered. Other channels crossed from Optus to the Foxtel line-up such as the Ovation Channel. Optus was required to have a number of channels that were unique to their service, though the flagged channels are now available on both platforms without any change in regulation nor penalty. In April , Foxtel granted Optus the right to carry the " Foxtel Digital" platform one year after being available to Foxtel subscribers The service would be resold by Optus, utilising the same equipment as Foxtel such as the Foxtel set top box, remote, NDS technologies for encryption and OpenTV for interactivity delivery.
Foxtel Go app is available for iOS and Android. One account can be used on 2 screens at a time. Streaming Foxtel Play is unmetered on Foxtel Broadband.
Foxtel Now Review Verdict: Is it worth it?
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